About Us

Learn more about who we are, what we do and what drives our work.

Grupo Alfuerte Produce is a Mexican company with extensive experience in exporting Hass avocados from Michoacán & Jalisco to major international markets.

 

We work hand in hand with growers, packers, and multinational companies, meeting the highest quality standards and all national and international certifications that ensure traceability and food safety.

MISSION
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Our Mission

To connect global markets with premium Hass avocados sourced from Michoacán and Jalisco, Mexico, ensuring quality, traceability, food safety, and sustainable agricultural practices throughout the supply chain.

VISION
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Our Vision

To be a trusted international partner in the export of premium Hass avocados, recognized for reliability, transparency, and long-term relationships that create value for growers, buyers, and consumers worldwide.

Our company is led by César Alejandro Martínez Vega, an agribusiness professional based in Zamora, Michoacán, with extensive experience in avocado production, packing operations, and export compliance for the U.S. market.


His leadership is focused on food safety, regulatory compliance, supply chain transparency, and long-term partnerships between Mexican growers and international buyers.

Avocado tree branch with young Hass avocados grown in Michoacán, Mexico
Sustainable Hass avocado cultivation in Mexico
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Quality from the Source

We work closely with growers to ensure premium Hass avocados from sustainable orchards.

Avocado packing and storage operations
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Efficient Operations

Our packing and storage facilities meet the highest standards for quality and safety.

Certified avocado export facility
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Commitment to Excellence

We guarantee traceability, certification, and excellence in every shipment.

Interested in working with Grupo Alfuerte Produce? Visit our For Buyers page or Contact Us to discuss your requirements.